Does your company need a social media policy?

04 Oct

If your business does not have a policy, it directly instructs or helps employees understand what may or may not be acceptable for them to post on their personal social networking profiles, then the simple answer is that they should have.
While Facebook is behind a walled garden and most people think that their content can not be seen, the configuration of the changing private life can mean that the status updates of employees, photographs and much more . S could be seen by customers or clients. What’s more, relying on a third party to not alter the way it operates is a risk (although one that most users are willing to take) and at one point, an employee who continually complains and criticizes your colleagues or organization could get stuck. Twitter is a public platform and content can be easily read by anyone; Google plus, even with its circles and functions to publish in specified segments of your community, is essentially an open network. However, if the publications or photos are public or private, any company should not want its employees to condemn the brand and other employees. Unless it can be shown that the conduct is bad, without a policy to outline what the use of social media is or is not appropriate, it could be difficult for a company to take action against a person.

However, on the other side of the coin, where some companies dictate that the workplace or related activities can not be mentioned in personal social networking profiles, the brand may be missing out on positive messages. best smm of producing a diktat by which employees can be positive but not negative about the business is that employees could choose never to mention the work for fear of something being misunderstood; once again the brand could be giving up the opportunity to be praised from the inside, which can be interpreted as a great compliment.
For most people their social media profiles are a part of their private life and the balance between work and life in the field of policy becomes very gray. Eliminating the example of an employee who is critical of the brand or a colleague, what about a person uploading photos of themselves (or a friend of yours uploading photos) drunk or in a compromising situation? Oath is another matter where some may be offended, or a personal opinion of the person could simply cause insult. The person can be embarrassing to themselves, which in one respect is their choice, but certain actions may ultimately reflect poorly on the reputation of the company.
While employees may not initially be on board with the idea of ​​a social media policy, explaining the problems to them, including how unpleasant social media behavior can hamper their career in their employment or with a potential future long-term. Over the years we have acquired knowledge of unwritten face-to-face social etiquette and now is the time when we all must consider how our actions on social networks can affect ourselves and the companies we work for.

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